Our vision is to financially empower disadvantaged schools by bringing innovative ideas to education through the use of disruptive technology, partnership with consumer brands while fostering socioeconomic responsibility within our communities.
We are a video-based crowdfunding EdTech start-up with offerings encompassing four major industries: EdTech, online advertising, broadcast media, and crowdfunding. What separates us from other crowdfunding sites is our hybrid network that allows donors to contribute financially by simply watching educational videos that include advertising.
Over the past two years Kevin Reynolds, founder and CEO, has been working tirelessly to bridge the gap between education and fundraising through citizenship philanthropy. As an avid YouTube user, Kevin saw a way to disrupt the crowdfunding market by reverse engineering the YouTube revenue share model. He recognized that the $230 billion dollar digital advertising market could dominate the crowdfunding space if viewer impressions are turned into donations, after intense research The Dog Ate It was born.
The Dog Ate It name is an attempt to challenge the ideals of how traditional learning takes place by repurposing an old term and fitting it with technology. Currently, we’re in the process of transitioning from concept to development and are
seeking to partner with corporate sponsors, learning institutions, and advisors to carve out a domain in this new exciting niche market.
The online crowdfunding market is more than a decade old and is ripe for its first major disruption. Gone are the days of car washes, selling chocolates, and bake sales to raise money. Welcome to fundraising in the 21st century!
Kevin has worked in a variety of disciplines throughout his life, from customer service to Strategist & Chief Architect of The Dog Ate It. Kevin attributes his drive and passion for education to his faith, believing, whatever your hands find to do, do it with your might! Kevin also understands that behind every good cause there is a melting pot of courageous individuals, dreamers, willing to devote their time and energy to a possibility and understanding. Big ideas tend to challenge the norms of our society and are usually far bigger than a single human effort, it requires citizen participation and the collective ability to color outside the lines of traditional thinking.
Due to the systematic decline in education funding schools are forced to find new and creative ways to fundraise. As an influx of crowdfunding platforms are popping up every day on the internet, schools face a daunting task of picking the right platform to use. This choice is even more overwhelming for schools in poor districts.
According to thebalancesmb.com, Kickstarter’s success rate sits at 37%; that means only one out of every three projects actually succeed at crowdfunding.
In a Forbes article written on crowdfunding research shows crowdfunding delivers a 40% return and a 40% failure rate. Statics show schools in poor districts, unfortunately, don’t receive the same community philanthropic support as their
affluent counterparts, causing an unequal balance in school resources. The 3 components of successful crowdfunding campaigns are: creating a compelling video explaining your cause, pooling friends and family for financial support,
and getting the community behind your cause.
“School districts with the highest rates of poverty in the US receive about $1,000 less per student in state and local funding than those with the lowest rates of poverty”
This presents two major obstacles for schools in poor districts; for one it takes considerable resource to create compelling video, two, families residing in disadvantaged school districts live in poor communities, so the pool of friends and family with resources to donate is small. Together these factors make it next to impossible for disadvantaged districts to generate successful crowdfunding campaigns.
Statistic show school districts with the highest rates of poverty in the US receive about $1,000 less per student in state and local funding than those with the lowest rates of poverty. While the funding gaps among states vary significantly, Illinois, Missouri, New York, and Alabama rank among the worst. In Canada The People for Education survey found that among elementary schools in Ontario Canada last year, the top 10 percent of fundraisers brought in 37 times the amount raised by the bottom 10 percent. At the high school level, the top 5 percent raised as much as the bottom 81 percent combined.
CROWDFUNDING The dog ate it, is a hybrid social network, video-base crowdfunding platform, and media outlet for K12 and higher education that allows you to donate financially without using any money. The platform uses
an innovative way to fundraise called adfunding, adfunding is a fundraising campaign where we the publisher shares a percentage of the advertising revenue or cost per impression with the fundraiser. The fundraisers in turn creates video content
which is monetized through online advertising, when subscribers or student body watches fundraiser video they become donors turning their views into much needed dollars, this at zero cost to the donor and fundraiser.
MEDIA OUTLET Here’s how it works, our network is based off a micro economy which uses tokens as rewards for watching and creating educational videos, as well as interacting with the platform. The network requires institutions
to form it’s own broadcasting team dedicated to creating content within the school for its subscribers/student body to view. We recommend schools promote students in programs such as communications, journalism, and social media, which
is a great way to tap into existing talent already in the school.
CORPORATE SPONSORSHIP When subscribers generate enough tokens they can then use their tokens to purchase product donated by corporate sponsors. Product donations are part of the advertising agreement with the sponsors, brands are allowed to advertise provided they are a monthly subscriber, follow the advertising guidelines, and donate product to the platform. When donations are received from corporate sponsors they are tokenized and placed in the marketplace.Once brands have fulfilled their donation requirements for the month they can then introduce products at discount or retail value, we strongly recommend brands use this opportunity to liquidate their overstock or out of season items. You can see more details about this offering in our sponsorship rates section of our website.
The education portion of our network focuses on inquiry-based learning and constructivism as it relates to journalism transforming each learning institution into its own online media store. We provide educators with an alternate resource outside
of traditional face to face channels which only utilizing just a portion of the potential classroom stimulus to engage students.
Students can “ask a teacher a question,” which is a feature built into users’ messaging system. They can simply select a subject and ask a question. That question is sent to all teachers on the network that teach that subject. The teacher
who accepts the question first then responds in a video. When the teacher submits their reply, a copy is sent to the users, and another copy is entered into the video library. Our objective is to promote inquiry-based learning, while at
the same time filling our video library with questions students ask to encourage more critical inquiries related to different subjects in education. We also encourage educators to post video lesson plans that could be used as tutorials
and which could be shared with their colleagues. This support empowers students and educators to connect indirectly while maintaining a degree of privacy and anonymity. Video has the potential to be an aide or main component of a lesson.
This can free the educator to provide meaningful one-on-one time with students who require more attention.
As baby boomers retire over the next three decades, we will see the biggest transfer of wealth in history ($30 trillion) from boomers to millennials. Additionally, we will also see a fundamental change in how multi-billion dollar corporations
spend on corporate social responsibility, thanks in large to the millennial generation. In an article written by Forbes it was reported, by 2020 Millennials will be the largest demographic in the workforce, and in some instances will be
the key influencers in defining brands identities online and their roles in social responsibility.
To understand the impact this change will have on our start-up and our learning institutions, you have to look at the charitable values of the millennials. According to entrepreneur.com millennials contribute only 11 percent of traditional charitable giving, yet they contribute roughly 33 percent of donations on cause-based crowdfunding sites. Millennials are a whopping three times more likely than baby boomers
to donate to a crowdfunding campaign and 70 percent more likely than Gen Xers (the generation between Boomers and Millennials), making them more likely to give than other generations. Millennials are also the driving force behind the charitable
giving movement that is rapidly disrupting the $241 billion-dollar philanthropy market in the U.S. alone.
So, what does this mean for corporate sponsors interested in partnering with our start-up? Well, we strongly feel it’s an opportunity for corporations to use their branding power for social good through impactful ad campaigns. It also presents
an opportunity for brands to get a first-hand look at how their ads and donations play a role in the success of their future consumers. The marriage between the public and private sector has always been a topic of debate, we hope our network
will be the meeting ground where public and private interest intersect.
IMPORTANT NOTE: The pre-roll cost per impression is split 50/50 between learning institutions and The Dog Ate It. The monthly subscription revenue goes to The Dog Ate It, while the cost per action goes to the acquisitions school. Unlike the current business model of advertising in social media we offer sponsors blocks of advertising credit in the form of cryptocurrency rather than a set cost per impression, this flat rate approach is done because of the deliberate viewership of ads by users trying to obtain tokens.
Our current digital coin offering is based on the acquisition of 5 universities and 2 school boards or 800,000 students with a user participation rate of 49%. Cost per impression is $7 with 2 ads per video and 28 impressions per active student. Once the acquisition of school boards and universities increase and the marketplace matures with product donations the monthly subscription will be adjusted accordingly along with the value of our digital currency.
This present a strategic opportunity for targeted accredited ICO investors to purchase blocks of tokenized advertising credits as private security at a discounted rate. When the network matures they can liquidate or trade their digital assets on the blockchain. The value of this digital currency will be based on a high click-through rates of users trying to obtain tokens in exchange for their views which will not only increase crowdfunding impressions and CPM but also effect monthly subscription cost charged to corporate sponsors.
Q1: What is a token?
A. A token is a digital fiat cryptocurrency that is given to users for watching and creating educational videos as well as interacting within the network.
Q2: What kind of product donations will sponsors be making to the marketplace?
A. The type of donation is solely up to the sponsor.
Q3: Are there any fees for fundraising schools?
A. No, our service is completely free for schools and donors.
Q4: How is money transferred to fundraising school?
A. At this time we are seeking to partner with a payment solution company, currently we don’t have any partnerships in place.
Q5: How are donations sent to donors?
A. Donations are sent to the donors school by mail.
Q6: What is cost per impression?
A. Cost per impression is the cost advertisers pay per 1000 views.
Q7: Can schools outside the US and Canada sign up for the network?
A. At this time the network is only available for schools in North America.
Q8: What is a publisher?
A. A publisher is an entity that owns and runs a website or app that dedicates space to display advertising in exchange for money.
Q9: Can students and teachers chat or follow each other on the network?
A. No, students can only communicate indirectly with teachers through Ask-a-teacher, but can follow educators video content.
Q10: Can educators earn tokens and purchase donations?
A. Yes, educators can earn tokens by creating educational videos and can purchase donations.
Q11: Can students upload videos?
A. No, videos can only be uploaded by educators and school assigned content creators.
Q12: What is the incentive for content creators to create content (what’s in it for them)?
A. Content creators will be awarded tokens for their contributions to the network, the amount of tokens will be based on their schools student bodies average of tokens earned in a week.
Q13: Can tokens be transferred between users?
A. Yes, tokens can be transferred through users e-wallet
Q14: Can funds be transferred from one institution to another?
A. Yes, funds can be transferred among institutions.
Q15: What is pre-roll?
A. A pre-roll ad is a promotional video message that plays before the content you watch on
sites like YouTube.
Q16: What is cost per action/acquisition?
A. CPA is an online advertising pricing model where advertiser pay for a specified acquisition.
Q17: What does the term tokenized mean?
A. Tokenization, when applied to our social network simply means we are substituting the value of donations and services into cryptocurrency.
Q18: Who pays for the shipping of donations to users?
A. Sponsors will be responsible for shipping donations to donors.
Q19: How will users pay for overstock/retail items?
A. Purchases will be made using our Alms cryptocurrency.
Q20: What does ICO mean?
A. An Initial Coin Offering (ICO) is the cryptocurrency space's rough equivalent to an IPO in the mainstream investment world. ICOs act as fundraisers of sorts; a company looking to create a new coin, app, or service launches an ICO.
Q21: Why are sponsorship rates so expensive?
A. The rates are reflective of the current economic state of the underserved school districts in education. We also took into account the audience and their brandability and our disruption in the online advertising and crowdfunding space. And lastly, if you applied this aggressive style of ad viewership to a cost per
click business model we feel brands would be reluctant to donate after considering the high barrier of
entry to participate.
“I believe that the motion picture is destined to revolutionize our education system and that in a few years it will supplant largely,
if not entirely, the use of textbooks.”